Disney

Ant-Man and the Wasp - E3 2018

Marvel and Disney requested a video sponsorship package with an immersive fan experience that utilized the movie’s unique character traits. To accomplish this, we created HUD overlays to simulate Ant-Man and the Wasp’s respective POVs, combining them with drone and GoPro footage of the E3 venue and show floor.

Static drafts of the cams:

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Animated versions over footage

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Animated branded snipes that appear for a few seconds on the cams: 

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Wreck-it-Ralph 2 - Blockbuster + Doodle

Disney was interested in driving home the theme of “breaking the internet”, and this project broke new ground for ads interacting with IGN’s new homepage design. We recreated our top stories section within the ad space to fool the user for a split second that the space was a real section of the IGN homepage. The ‘page’ then starts to tear apart, revealing the Ralph character breaking through the canvas of IGN’s front page. Upon his exit, the character also appears in the Doodle area next to the IGN logo in the nav.

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