Wreck-it-Ralph 2 - Blockbuster + Doodle

Disney was interested in driving home the theme of “breaking the internet”, and this project broke new ground for ads interacting with IGN’s new homepage design. We recreated our top stories section within the ad space to fool the user for a split second that the space was a real section of the IGN homepage. The ‘page’ then starts to tear apart, revealing the Ralph character breaking through the canvas of IGN’s front page. Upon his exit, the character also appears in the Doodle area next to the IGN logo in the nav.